I also ran across an article praising the mainstream popularity of mead:
Mead, that drink of viking saga and medieval verse, is making a comeback. But this ain't your ancestors' honey wine.
"It's not just for the Renaissance fair anymore," says Becky Starr, co-owner of Starrlight Mead, which recently opened in an old woven label mill in this little North Carolina town.
In fact, this most ancient of alcoholic libations hasn't been this hot since Beowulf slew Grendel's dam and Geoffrey Chaucer fell in with the Canterbury pilgrims at the Tabard.
Here is the article: Article on mead from the San Francisco Gazette